Social Media Marketing Campaign

Our company is in the very crowded beauty category (haircare). We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Planning types of campaign content to create for each channel. Creating video and posts for YouTube, Instagram and TikTok Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our website.To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for (also looking at Amazon). Researching Search Engine Optimization requirements for us to rank higher on Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. We utilize content for Tik Tok, Instagram, Facebook, Twitter and Pinterest Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends