SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Web Designing

Our company bids for government contracts..We would like to collaborate with students to make our website our business image and talk about us, who we are and what we do.This will involve several different steps for the students, including:Conducting background research on other govt business websites. Familiarizing themselves with our business capabilities.Analyzing and reporting the metrics / results & implementing them into our web site.Bonus steps in the process would also include:Recommending website improvements based on findings.