Marketing Strategy: Syracuse Habitat ReStore

We want students to help us build a marketing strategy to help us promote our building materials resale store in Syracuse NY. We’d like to know how we can maximize different channels and what will work best for us. We have some recommendations but need a comprehensive strategy put in place that will work best for our organization. The main questions we’d like students to help us answer are the following: How should we promote our ReStore? What digital and traditional channels should we utilize? What low-cost advertising options are available? What messaging should we use? We think this is a great project for students who are interested in working with non-profit organizations, small businesses and brick and mortar retail stores. We also think this is a great example of a project for students interested in learning about an omni-channel approach to marketing.