SEO and Social Media Strategy

We've rebranded and are looking to take our social media presence to the next level, to increase enrollment in our marketing workshops for business owners and entrepreneurs. To do this, we hope to improve our content strategy and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching what competitors are doing effectively and using the data to inform this new content strategyConstructing a content calendar to upload social media content for the maximum possible traffic over the next 6 months, with our scheduled workshop topics and dates in mind.Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Creating a social media template for each content pillar or post