Market Research

We want to better understand our target market and the overall market, so we can uniquely position ourselves. This will require conducting in-depth research on the stormwater management industry and understanding the competitive landscape.We would like to collaborate with students to conduct market research with a focus on North American municipalities prioritising climate action e.g. they have a stormwater levy / are responding to water scarcity. This will involve several different steps for the students, including:Familiarizing themselves with our company’s mission, products and services.Researching our target market and market potential e.g. How many North American municipalities have a stormwater levy? Where are they and how much do they charge for impervious services? Do municipalities with a stormwater fee have a corresponding stormwater offset program in place? How does it work?Researching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, products and services.Bonus:Business plan outlining market strategy development