SEO and Social Media Strategy

We are a relatively new company operating in the data and telecommunications space, acting as a trusted advisor to business customers in making changes to their technology, communications, and/or cyber-security positions. Essentially, we assist them in their needs analysis/discovery, selection of well-fitting supplier candidates, proposal analysis, solution award, implementation, and ongoing provider engagement. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: a) Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords, and b) Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as: a) Squarespace for website, b) LinkedIn and potentially other social media as appropriate, and c) LOOM or other video content creation tools We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Production of opportunities for sale by creating awareness and engagement with potential customers in the business IT and data security roles. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.