Blogging for Tutoring Company

Our company provides tutoring for students in math and science up to grade 12. We want to add to our blog to strengthen our marketing.The primary goal of this project is to collaborate with students to produce compelling and educational blog posts that align with The Progressive Centre's marketing strategy, thereby driving more traffic to the company's website. Students will have the opportunity to apply their knowledge in real-world contexts, enhance their writing and marketing skills, and contribute to the growth of an educational platform. This will involve several different steps for the students, including:Introduction to The Progressive Centre: Students will be given an overview of The Progressive Centre's goals, target market, and the range of educational services and workshops we provide. This will include an insight into our teaching philosophy, approach to learning, and the impact we aim to have on our students' educational journeys.Market Research and Topic Selection: Participants will conduct research to understand current trends in education, with a focus on math and science topics, study skills, and online learning. Based on this research, students will recommend engaging and relevant topics for our blog that would appeal to our target audience, primarily parents and school-aged children.Content Creation: Students will draft informative and engaging blog posts on selected topics. These posts should not only reflect The Progressive Centre's expertise in education but also offer value to our readers, such as tips, strategies, and insights into effective learning.Revision and Feedback: Drafted blog posts will undergo a review process where students will receive constructive feedback from our team. Students will then revise their work accordingly, ensuring the final posts are polished and aligned with our content standards.(Bonus) Marketing Strategy Recommendations: As an additional challenge, students can propose innovative strategies to market the blog content. This may include social media promotion, email marketing, partnerships with educational influencers, or other creative approaches to increase blog visibility and engagement.By the end of the project, students will have created a series of high-quality blog posts ready for publication on The Progressive Centre's website. These posts should not only reflect the students' understanding of the subjects but also their ability to engage with the target audience effectively. Furthermore, students will gain valuable experience in content creation, digital marketing, and the application of their academic knowledge in a practical setting.

Website Development and Digital Marketing for Tutoring Company

The Progressive Centre is a tutoring agency based in Durham Region, ON. It provides 1-on-1 or group tutoring for students in grades 1-12. The Progressive Centre only works with math and science and the majority of our clients are high school students. Our aim for this project to increase our presence online by revamping our currently website that is hosted on Go Daddy. We ultimately would like to move over to a Word Press site. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for potential clients. We ultimately would like to move over from GoDaddy to a Word Press site. This will involve several different steps for the students, including:Researching different companies and making recommendations on others how our our website can be improved site-building tools on Wordpress and their associated advantages / disadvantages.Conducting a needs analysis to determine which Wordpress themes/plugins is most suitable.Building a website, with our assistance in providing the content Providing company owner training on updating and maintaining the website.Bonus steps in the process would also include:Rewriting website copy with a focus on SEOProviding a competitive analysis of how our company is doing compared to others in the same industry.

Customer Engagement Emails for Tutoring Company

The Progressive Centre is a tutoring agency based in Durham Region, ON. It provides 1-on-1 or group tutoring for students in grades 1-12. The Progressive Centre only works with math and science and the majority of our clients are high school students. We hope to revamp our email marketing to increase engagement with our existing target audience. Currently we use Hubspot to send our emails to customers. Currently our target market includes parents with school aged children. Our current email campaigns are not consistent and usually have less than 20% open rate. We would like to increase this to at least 40% if possible. We believe with regular, engaging campaigns, we can achieve this goal.We would like to collaborate with students to create new email campaigns.This will involve several different steps for the students, including:Familiarizing themselves with our target market, services.Recommending new email campaigns and drafting emails. Currently our campaigns exist of information about tutoring or providing educational content for parents for their children. For example, our last campaign provided study tips to help students with their math and science emails. Considering the subject line, clarity, tone, and length of our emails.Frequency and Timing Analysis: Determine the best times and frequency for sending emails to maximize engagement and avoid over-saturationBonus steps in the process would also include:Recommending email marketing tools.Creating a email marketing calendar that has dates and emails to be sent.