Social media manager

Our organization is looking to create new promotional materials in the form of a series of videos to promote our brand. We want the videos to be simple but effective, using images and video clips we already have to tell a story using a voiceover. Based on our promotional goals, students will script and record a professional voiceover, and edit videos to convey our message. This will involve several different steps for the students, including: Consulting with the project manager to understand the goals and messages for the promotional video. Creating a script for each voiceover and video. Recording the voiceovers for each video. Editing and producing the visual and audio components of each video. Bonus steps in the process would also include: Creating an intro/outro for the videos with our logo.

Social Media Engagement Strategy

In today's digital age, a strong social media presence is crucial for brand recognition and customer engagement. This project focuses on expanding and enhancing the social media footprint of a hypothetical company. The goal is to develop a comprehensive strategy that increases interaction across multiple platforms such as Facebook, Instagram, and Twitter. Learners will analyze current trends, identify target audiences, and create engaging content tailored to each platform. By applying classroom knowledge of digital marketing and branding, the team will craft a cohesive plan that aligns with the company's branding objectives. The project will also involve setting measurable goals to track the effectiveness of the proposed strategies.