Social Media Growth Strategy and Video Script Development

Saphera Peters is seeking to expand her online presence and grow her audience through a well-crafted social media strategy and engaging video content. The project aims to leverage current social media trends and platforms to enhance audience engagement and increase followers. Students will analyze Saphera's current social media presence, identify target demographics, and research effective strategies used by similar influencers. The goal is to create a comprehensive social media strategy that outlines content themes, posting schedules, and engagement techniques. Additionally, students will develop video scripts that align with the strategy, ensuring they are captivating and relevant to the target audience. This project provides an opportunity for learners to apply marketing and communication theories learned in class to a real-world scenario, focusing on creativity and strategic planning.