Social Media and Branding Strategy Project

The main goal for the project is to develop a strategy to attract and retain new clients through systematic systems that help nurture clients. This will involve several different steps for the students, including:- Cold calling/email/texting potential clients to schedule a free 30-minute strategy session.- Analyzing the company's current social media and branding strategies.- Researching best practices for social media and branding in the residential window cleaning industry.- Developing a comprehensive social media and branding strategy to attract and retain new clients.- Implementing systematic systems to nurture clients and improve customer retention.

Social Media Marketing Campaign

Our company provided exterior cleaning and gutter repairs and Instalations. We hope to revamp our social media marketing to attract more customers.We would like to work with students to design a new social media marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, social media campaign goals and target market.Identifying social media channels and strategies suitable for our company.Planning types of campaign content to create for each channel.Identifying metrics to monitor throughout the campaign.Creating a social media content calendar that outlines important steps in the campaign.Bonus steps in the process would also include:Recommending social media management tools to schedule our content.Use facebook, Tiktok, linkedin and instangram platforms to attract new customers by building awareness through educational content.

Diversity, Equity and Inclusion Executive Headhunter / Recruiter Project

The main goal for the project is to work with Clear Ottawa Windows/ 8596506 Canada Inc. to find and recruit candidates for employment within the organization who align with the company's values of diversity, equity, and inclusion. This will involve several different steps for the students, including:- Understanding the company's mission, values, and culture.- Developing a recruitment strategy to attract diverse candidates.- Identifying potential candidates through various channels such as job boards, social media, and professional networks.- Conducting initial interviews and assessments to ensure candidates meet the organization's diversity, equity, and inclusion criteria.- Presenting qualified candidates to the organization for consideration.- Assisting with the onboarding process for selected candidates.