Market Expansion Research

As a service-based company, we have defined a certain niche and operate within those parameters for over a decade, but we believe we are ready to take our business to the next level and expand our customer base and referral portfolio. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors as well as leveraging strategic targeting to gain new business. This will involve several different steps for the students, including: Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor. Create a Sales Strategy for prospecting. Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to. Compiling a report including the location analysis, and optimal location recommendations.