Valemount Phase 2 Winter 2024

Phase 1 November 2023 - January 2024 || Phase 2 February 2024 - March 2024The goal of this project is to continue phase 2 of three work streams for Valemount Consulting including updating the branding, look and feel across Digital platforms and designing two planned products: 1) updating and refining Valemount website, LinkedIn and Teams branded look and feel and standardizing and enhancing across platforms; 2) an executive coach offering, including pricing and market testing, onboarding of senior executives; and 3) designing a fractional C-Suite with a focus on Chief Compliance Officers, Digital Marketing Executives, CISO, and Treasury.

#3 - Digital Corporate and Product Strategy

Valemount is working with a confidential client to update their Digital Corporate and Brand Strategy. We are interested in technology, analytics and business skills to help do the external research and internal research to define and share this strategy and corresponding roadmap. Students should be prepared to:Do external 3rd party research from sites like GartnerCreate summary PowerPoint slides to show results of surveyDevelop business and technology capability modelsDefine overall business and technology roadmapsOverall write formal reports presented to executives

New Product Design

What is the main goal for this project?The goal of this project is to design and test key Valemount products for two products: an executive coach offering, including pricing and market testing, onboarding of senior executives; and designing a fractional C-Suite with a focus on Chief Marketing & Sales, CIO, and CFO including listing approach on FrontFundr, as well as updating Valemount Teams channels including project planning, billing, and other services.

Website & LinkedIn Development

Our company is looking to enhance our brand identity, revamp our online presence, and strengthen our position in the digital landscape. This project will update our website and LinkedIn online. Below is an overview of the key components of this initiative:Understanding the company's story, mission and vision statements.Reconstructing branding look and feel. General website and LinkedIn updates, with our assistance in providing the content.Updating resumes and bios.Updating planned offering tabs e.g., Executive Coach.Providing training on updating and maintaining the website.Researching Search Engine Optimization requirements for us to improve rank on Google.