SEO and Social Media Strategy for Fitness & Wellness Travel/virtual platform
We are looking for a team of marketing wizards who can help us drive traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites We’re excited to work with students who can help us not only brainstorm, but also provide an execution strategy to achieve: key objectives and goals for this project: Being the top-ranked result for the keywords 'Fitness & Wellness Luxury Retreats' , Call to Action - drive people to the website to register for a retreat Have people subscribe to our platform , in order to build a database of potential customers This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Marketing Plan for fitness and wellness travel/virtual platform
Create a full marketing plan for Quanta Retreats (a division of Quanta SG). Quanta Retreats curates fitness and wellness programs with world class instructors. These retreats take place in community of like mined individuals focused on health, well-being and experiential travel. Retreats occur at 4/5 star luxury resorts. Our marketing plan's intention is to position Quanta Retreats uniquely in the industry and against the competition. MARKETING PLAN COMPONENTS Executive Summary Situation Analysis Target Market Marketing Objectives Marketing Strategies and Programs (all traditional channels not just digital/social media strategy) Performance & Implementation
Venture for Canada Intrapreneurship Project
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: [ Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.] HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
Digital Content Creation for Fitness & Wellness Travel/Virtual platform
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our company is in the health and wellness sector. Focusing on physical and mental well-being benefiting the body, mind and soul. We offer an online virtual platform and in-person wellness retreats at high-end and unique resorts and destinations. Programs are curated. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.
Digital Marketing Strategy for Fitness & Wellness Travel / virtual platform
We want students to help us develop a digital marketing strategy to grow and engage our target market. We'd like to maximize different channels according to a timeline strategy and what will work best for us. We also are looking for The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What content and messaging should we use?
Market Research for fitness & wellness travel industry
We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand
Website Design - UX/UI
We are building a new website and would like 1-2 students to work with the coders to develop the UX/UI for us. Students should be prepared to: Conduct a needs analysis for requirements and documentation Wireframe for full website with user journey Create a design proposal including mock-ups, budget, and timeline Landing page design UI design for all pages including visual elements and buttons Assets and style guide for developers
Brand Identity and Graphic Design
Number of individual students required: 1 or 2 Our organization needs some branding and graphic design help! We are looking for people that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide Design prototypes that can be implemented into our marketing collateral Videos - promotional videos to post on social media channels
Website Development - Coding from scratch
We are building our website from scratch using ReactJS, NodeJS, MySQL. We would like to work with 2-4 students to develop a website and then its mobile app. Students should be prepared to: Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website and later a mobile app. Run Quality Assurance Provide training on updating and maintaining the site.