Digital Product Marketing Strategy and Execution

We want students to help us develop a digital marketing strategy for our new digital products. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our digital products? What social media channels should we utilize? What budget is appropriate for advertising? What messaging can we use? What type of lead magnets can we use? How can we create a funnel?