Email Marketing and Website Enhancement for Nidra Goods

Nidra Goods, a consumer goods company, seeks to enhance its digital presence and customer engagement through strategic email marketing and website improvements. The project involves creating a compelling email series for the website's pop-up window to capture and retain customer interest. Additionally, the project aims to refine the website's user experience and design to better reflect the brand's identity and improve customer interaction. This project provides an opportunity for learners to apply their knowledge in digital marketing, web design, and user experience. The tasks are closely related and can be completed by a team of learners specializing in marketing and web development. The project is designed to be completed within 80 hours, ensuring a focused and efficient approach to achieving the company's objectives. AI video production is also part of the task