Virtual Internship Opportunity: Marketing/Branding Assistant

Our organization is able to offer a virtual internship opportunity for (2) marketing students or teams.The primary focus for the student will be: Complete competitive/ category analyses and marketplace dynamic assessments to assist in industry social strategiesDevelop and execute marketing plans, and supporting tactical projects that increase brand awareness, revenue and benefit one or more areas of our business as well as track program metrics and recommend adjustments for continuous improvements.Maintain and ensure most current corporate brand guidelines and marketing materials are being used internally or externally for creative briefs. Regularly review brand assets/ docs to ensure all assets adhere to standards while maintaining brand integrity and consistency across channels.Work closely with the head of graphics to ensure we are aligned, with branding and creative materials above.Liaise with Communications team (Blogger/copywriter) to ensure marketing & Comms material library is up to date and distributed to appropriate channelsManage and organize brand assets in company google drive to ensure Manage brand asset distribution to meet internal and external requests for completed or recommended marketing materialsResponsible for researching and writing creative briefs including competitor insights as well as continuously monitoring marketing trends while keeping a close eye on the competitive landscape. Conduct and evaluate the market, customers, and competitors to drive new marketing and brand campaigns as well as pitch new initiatives that Eight50 Coffee can leverage.Assist with, mapping out customer journey + (UX) experience, track, and coordinate multiple complexities involved in managing a brand, including metric performance and program results to identify insights on how to improve programsInitiate, recommend and continuously develop new SOP’s that help to improve departmental processesResponsible for managing special projects as they arise from campaign programs to internal corporate initiativeMarket Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.

Digital Marketing

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.We would like to collaborate with students to review and post content promoting our company.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing marketing content in the form of posts, emails, brochures, etc.Deploying content according to our social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.