Advertising and PR Strategy for Entry into US

We are looking to take our business into the US and need support with our adversing and public relations strategy as we work to build our US community, social media presence, leads and web traffic. As our brand continues to grow, we need a structured advertising and PR plans that we can execute within the next year (or sooner, to kick off our high summer season) that will effectively introduce and position our brand in the US market as a premium product in the natural skincare space with strategies effectively targeted to our key customers who value natural skincare and research ingredient lists before making a purchase decision.To do this, we hope to improve our website design, search engine optimization, and social media/Google Search Ad and Shopping strategy with an effective digital marketing strategy and/or campaign as well as take a first look at and impliment influencer campaigns, UGC and relevant press/earned media that can be seamlessly implemented by students and/or our small team. This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, ingredients and products.Market research and trends. SEO and keyword research.Digital marketing, advertising, PR and website design audit.Digital marketing and PR strategy proposal.Digital marketing campaign and PR strategy proposal (including channels, format, settings, targeting, SEO, budget, mockup copy in line with brand voice and identity, recommended plugins, outlets, writers, influencers) Campaign/strategy development plan including post-campaign evaluation criteria.

SEO-Optimized Blog Writing in Skincare and Natural Raw Materials for Sun Care Startup

Our startup is passionate about natural skincare, wellness and the science behind it. We ​​want to increase awareness about trending topics in skincare that will drive traffic to our website. To do this, we would like to collaborate with students ideally studying in the scientific field especially relating to dermatology and/or health sciences who have a flair for writing. As our brand continues to grow, we need compelling, well-researched website journal/blog posts for our target customers who are skincare lovers and tend to research ingredient lists before making a purchase decision. This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, ingredients and products.Market research and trends.Researching blog topics and maintaining sources for citation.Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.

Digital Marketing Strategy and Ad Campaign(s)

We are looking to take our social media presence and web traffic to the next level in order to increase social media engagement, leads, website traffic and sales. As our brand continues to grow, we need a structured digital marketing strategy and ad campaign(s) that we can execute end of May/early June (to kick off our high summer season) that will keep our brand top of page and effectively targeted to our key customers who value natural skincare and research ingredient lists before making a purchase decision. To do this, we hope to improve our website design, search engine optimization, and social media/Google Search Ad and Shopping strategy with an effective digital marketing strategy and/or campaign that can be seamlessness implemented by students and/or our small team. This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, ingredients and products.Market research and trends. SEO and keyword research.Digital marketing and website design audit.Digital marketing strategy proposal.Digital marketing campaign proposal (including channels, format, settings, targeting, SEO, budget, mockup copy in line with brand voice and identity, recommended plugins) Campaign/strategy development plan including post-campaign evaluation criteria.