Project templates
Categories
Project scope
What is the main goal for this project?
Our company advertises thousands of products online. We would like to revamp our marketing as we have recently expanded into a foreign market.
Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
This will involve several different steps for the students, including:
- Researching the foreign market where we have recently expanded.
- Assessing our existing marketing strategy and efforts.
- Recommending new marketing tactics.
- Designing promotional material for various media.
Bonus steps in the process would also include:
- Making multiple versions of marketing materials and testing them for comparison.
Our company advertises thousands of products online. We would like to revamp our marketing as we have recently expanded into a foreign market.
Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
This will involve several different steps for the students, including:
- Researching the foreign market where we have recently expanded.
- Assessing our existing marketing strategy and efforts.
- Recommending new marketing tactics.
- Designing promotional material for various media.
Bonus steps in the process would also include:
- Making multiple versions of marketing materials and testing them for comparison.
What tasks will learners need to complete to achieve the project goal?
By the end of the project, students should demonstrate:
- Understanding of the foreign market
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
By the end of the project, students should demonstrate:
- Understanding of the foreign market
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
How will you support learners in completing the project?
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the foreign market
- Input on choices, problems or anything else the students might encounter.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the foreign market
- Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and marketing strategy
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and marketing strategy
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Skills None provided
Resources
We can provide students with:
- A walkthrough / tutorial of our market, products and services
We can provide students with:
- A walkthrough / tutorial of our market, products and services