Our company advertises thousands of products online. We want to increase customer engagement through loyalty programs.

We would like to collaborate with students to develop new loyalty programs.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Identifying customer actions to be rewarded and types of rewards.
• Recommending ways to market the program and enroll more customers.
• Identifying possible partnerships for more attractive offers.

Bonus steps in the process would also include:

• Recommending ways to gamify our loyalty programs.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Identification of customer actions and rewards
• Recommendation of marketing strategies
• Identification of partnership opportunities

Bonus steps would include:

• Recommending gamification strategies

Final deliverables should include

• A final report.
• A presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our target market, products and services
• Input on choices, problems or anything else the students might encounter.

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

• Marketing

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

We can provide students with:

• A walkthrough / tutorial of our target market, products and services