Categories
Project scope
What is the main goal for this project?
Our company advertises thousands of products online. We would like to revamp our marketing as we want to reach a new customer demographic.
Together with our marketing team, we would like students to design new promotional material for this demographic. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
Tasks include:
- Familiarizing themselves with our target market, products and services.
- Researching the new customer demographic that we would like to reach.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to attract new customers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- Recommending other demographics to consider in the future.
Our company advertises thousands of products online. We would like to revamp our marketing as we want to reach a new customer demographic.
Together with our marketing team, we would like students to design new promotional material for this demographic. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
Tasks include:
- Familiarizing themselves with our target market, products and services.
- Researching the new customer demographic that we would like to reach.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to attract new customers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- Recommending other demographics to consider in the future.
What tasks will learners need to complete to achieve the project goal?
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Understanding of the new customer demographic
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
- Recommending demographics to reach in the future
Final deliverables should include
- A final report.
- A 10-minute presentation.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Understanding of the new customer demographic
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
- Recommending demographics to reach in the future
Final deliverables should include
- A final report.
- A 10-minute presentation.
How will you support learners in completing the project?
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of our target market and the new demographic
- Input on choices, problems or anything else the students might encounter.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of our target market and the new demographic
- Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and marketing strategy
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and marketing strategy
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Skills None provided
Resources
We can provide students with:
- A walkthrough / tutorial of our market, products and services
We can provide students with:
- A walkthrough / tutorial of our market, products and services