Our company advertises thousands of products online. We hope to gain a renewed understanding of the features and design that our target market would prefer on our website. We would like to collaborate with students to determine user preferences through A / B testing.

This will involve several different steps for the students, including:

• Conducting background research on our products and our target market.
• Identification of modifiable features that could increase user activities on our website.
• Preparing different versions of web pages for A / B testing.
• Conducting tests with users and measuring which versions of web pages have higher conversions.
• Recommending website changes based on test results.

Bonus steps in the process would also include:

• Implementing the recommended changes to our website.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and customers
• Understanding of factors that impact website conversion rate
• Recommendations for future website improvements

Bonus steps would include:

• Improving our website based on test results

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

• A / B testing concepts
• Website design and UI / UX design concepts

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

We can provide students with:

• A walkthrough / tutorial of our current products and website
• A list of users willing to participate in A/B testing