Categories
Project scope
What is the main goal for this project?
Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences with our interface. We would like to understand our strengths and areas of improvement from a customer perspective.
We would like to collaborate with students to conduct usability tests with pre-identified customers. We will provide our latest prototypes for these tests.
This will involve several different steps for the students, including:
- Conducting background research on our products.
- Reaching out to customers and scheduling interviews.
- Familiarizing themselves with the usability tasks that should be administered.
- Conducting the moderated interviews remotely and following up with customers to thank them for their participation.
- Analyzing and reporting the metrics / results of the tests.
Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences with our interface. We would like to understand our strengths and areas of improvement from a customer perspective.
We would like to collaborate with students to conduct usability tests with pre-identified customers. We will provide our latest prototypes for these tests.
This will involve several different steps for the students, including:
- Conducting background research on our products.
- Reaching out to customers and scheduling interviews.
- Familiarizing themselves with the usability tasks that should be administered.
- Conducting the moderated interviews remotely and following up with customers to thank them for their participation.
- Analyzing and reporting the metrics / results of the tests.
What tasks will learners need to complete to achieve the project goal?
By the end of the project, students should demonstrate:
- Understanding of our products and services
- Understanding of our usability testing procedure
- Analysis of usability testing results
Bonus steps would include:
- Recommending improvements for prototypes
Final deliverables should include
- A final report.
- A 10-minute presentation.
By the end of the project, students should demonstrate:
- Understanding of our products and services
- Understanding of our usability testing procedure
- Analysis of usability testing results
Bonus steps would include:
- Recommending improvements for prototypes
Final deliverables should include
- A final report.
- A 10-minute presentation.
How will you support learners in completing the project?
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our prototypes, products and services
- Our current understanding of our target market
- Input on choices, problems or anything else the students might encounter.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our prototypes, products and services
- Our current understanding of our target market
- Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Online meeting platforms like Zoom, Microsoft Teams, and Skype
- UI / UX design principles
Nice to haves for students include
- Knowledge about user research methodologies and interviews
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Online meeting platforms like Zoom, Microsoft Teams, and Skype
- UI / UX design principles
Nice to haves for students include
- Knowledge about user research methodologies and interviews
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Skills None provided
Resources
We can provide students with:
- A walkthrough / tutorial of our products and the usability testing procedure
- A list of customers who consent to testing and their contact information
- Prototypes for the usability tests and access to relevant software
We can provide students with:
- A walkthrough / tutorial of our products and the usability testing procedure
- A list of customers who consent to testing and their contact information
- Prototypes for the usability tests and access to relevant software