Categories
Project scope
What is the main goal for this project?
We want to expand our product offering with a new line: <describe the new product being offered>. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:
1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
We want to expand our product offering with a new line: <describe the new product being offered>. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:
1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
What tasks will learners need to complete to achieve the project goal?
The final deliverables should take the form of:
- A final report
- A 30-minute presentation
The final deliverables should take the form of:
- A final report
- A 30-minute presentation
How will you support learners in completing the project?
Students will connect directly with the employer for mentorship and supervision throughout the project.
Students will connect directly with the employer for mentorship and supervision throughout the project.
What skills or technologies will help learners to complete the project?
Students should know about market research principles that are taught in their course, related to market research and product launches.
Students should know about market research principles that are taught in their course, related to market research and product launches.