In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.

For this project, you will need to:

• Understand our brand and mission.
• Conduct research on our users, stakeholders, and competitors.
• Analyze our competitive landscape.
• Identify trends and opportunities in our target market.

We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.

You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed.

Students should be familiar with the subjects of:

• social media
• branding

Any existing materials we can provide to ensure a complete understanding and smooth collaboration