Categories
Project scope
What is the main goal for this project?
Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective.
We would like to collaborate with students to develop a survey that can generate accurate data for future decision-making.
This will involve several different steps for the students, including:
- Conducting background research on our products and customers.
- Researching platform options to conduct the survey.
- Identifying the most suitable survey platform for our company.
- Recommending multiple-choice and short-answer questions to gauge customer opinions.
Bonus steps in the process would also include:
- Testing and improving the questionnaire based on feedback.
Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective.
We would like to collaborate with students to develop a survey that can generate accurate data for future decision-making.
This will involve several different steps for the students, including:
- Conducting background research on our products and customers.
- Researching platform options to conduct the survey.
- Identifying the most suitable survey platform for our company.
- Recommending multiple-choice and short-answer questions to gauge customer opinions.
Bonus steps in the process would also include:
- Testing and improving the questionnaire based on feedback.
What tasks will learners need to complete to achieve the project goal?
By the end of the project, students should demonstrate:
- Understanding of our products and customers
- Understanding of different survey platforms
- Identification of the most suitable survey platform for our company
- Recommendations for questions to include in the survey
Bonus steps would include:
- Improving the survey based on testing results
Final deliverables should include
- A final report.
- A 10-minute presentation.
By the end of the project, students should demonstrate:
- Understanding of our products and customers
- Understanding of different survey platforms
- Identification of the most suitable survey platform for our company
- Recommendations for questions to include in the survey
Bonus steps would include:
- Improving the survey based on testing results
Final deliverables should include
- A final report.
- A 10-minute presentation.
How will you support learners in completing the project?
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of our target market
- Input on choices, problems or anything else the students might encounter.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of our target market
- Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Survey platforms like SurveyMonkey
- Market research and segmentation
- Concepts such as survey audience, length, question order, bias, and sample size
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Survey platforms like SurveyMonkey
- Market research and segmentation
- Concepts such as survey audience, length, question order, bias, and sample size
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Skills None provided
Resources
We can provide students with:
- A walkthrough / tutorial of our current products and website
- Examples of user experience surveys and company-specific content to include in the questionnaire
We can provide students with:
- A walkthrough / tutorial of our current products and website
- Examples of user experience surveys and company-specific content to include in the questionnaire