General
- Undergraduate; 3rd year
- 35 learners; teams of 4
- 40 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 3/3 project matches
- New Westminster, British Columbia, Canada
- Academic experience
- Social enterprise, Nonprofit, Charities
- Non-profit, philanthropic & civil society
Categories
Project timeline
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September 15, 2023Experience start
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January 2, 2024Experience end
Overview
- Details
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Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.
- Learner skills
- Digital marketing, Competitive analysis, Marketing strategy, Needs analysis
- Deliverables
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Summary of recommended strategies and tactics that could solve their current marketing challenges. This will be presented to the organization by the end of the term.
Please note that this is NOT a practicum course, therefore, asking students to create an actual marketing activity for the organization is not a course requirement. The students will analyze the organization and the program assigned, and they will present in writing and orally recommendations and mock-ups of possible marketing solutions.
Project Examples
Based on the students' research, they will write a term project report and present marketing solutions in class that are meaningful to the nonprofit organization's current marketing challenges. Some challenges addressed by students include target public awareness, segmentation, how to recruit more volunteers, promotional activities, etc.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for an initial presentation to the class and for the final project presentation of the teams to the nonprofits. Should be located in the lower mainland in Vancouver, BC.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.