Experiences

Athabasca University
Athabasca, Alberta, Canada
Academic Coordinator
6
Experience
3/1 project matches
Dates set by teams
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Market research Competitive analysis Product or service launch Sales strategy Marketing strategy
Skills
finance marketing project management strategic analysis business administration
Learner goals and capabilities

The student brings a robust background in business technology management and product management, complemented by hands-on experience in project coordination, stakeholder engagement, and data-driven decision-making. Proficient in tools like SQL, Tableau, and Azure RP, Luis excels in analyzing data, managing cross-functional teams, and delivering innovative solutions aligned with strategic business goals. With multilingual skills (English, Spanish, Cantonese, and Mandarin) and a proven ability to balance technical expertise with customer-centric approaches, the student is prepared to contribute meaningful insights and value to business strategy projects.

Learners

Learners
Undergraduate
Beginner, Intermediate, Advanced levels
1 learner
Project
120 hours per learner
Educators assign learners to projects; 4 applications per learner
Individual projects
Expected outcomes and deliverables

The expected outcomes and deliverables for this business strategy-focused project include:


1. Expected Project Outcomes:


Students will engage in a comprehensive business strategy project, integrating academic knowledge with real-world business applications. Activities may include conducting industry and market analyses, identifying strategic opportunities for technology innovation, and developing actionable recommendations for new product development or organizational improvement.


2. Key Deliverables


2.1 Project Memo 

Objectives

  • To clarify and confirm the project scope, key deliverables, assignment deadlines, and expected assessment criteria.
  • To ensure both you (the student) and the employer (if applicable) have a shared understanding of the project’s objectives and outcomes.


2.2 Preliminary Analysis & Project Implementation Report

Objectives

  • To provide a status update on the progress of your project.
  • To provide meaningful insights into the project’s early-stage execution and inform the remaining project work.
  • To enhance the value of this assignment by incorporating industry/context research, preliminary data analysis.
  • To demonstrate the application of academic theories or frameworks to real-world business challenges.


2.3 Reflection Report

Objectives

  • ·To engage in a deeper, personal, and professional reflection on the project experience, focusing on growth, insights, and the interplay between theory and practice.

·    

2.4 Final Report  

Objectives

  • To present a complete overview of the final project outcomes, integrating all research, analyses, and learnings from your 6-month engagement.
  • To demonstrate your ability to apply academic theory to real-world challenges, make data-driven decisions, and formulate actionable strategies.
  • To provide a professional, client-ready document that the employer (if applicable) or other stakeholders could use or reference in the future.
  • To highlight project-level lessons (distinct from the personal reflections in Assignment 3) and propose potential future directions or next steps for the organization or the broader industry context.

Project Examples

Requirements

We are seeking projects that align with a business strategy focus, providing students with opportunities to apply strategic management principles in real-world scenarios. Ideal projects should involve tasks such as

  • Marketing Strategy Development for Product Launch
  • Comprehensive Market Analysis for Business Expansion
  • Customer Feedback Integration for Strategic Business Decisions
  • Product Lifecycle Management and Strategy Enhancement
  • Cost Optimization Startegy

These projects should challenge students to think critically, utilize data-driven decision-making, and deliver actionable recommendations that support organizational goals.

Business strategy
Communications
Competitive analysis
Market expansion
Market research
Operations
Product management
Product or service launch
Project management
Sales strategy
Computer science & IT
Artificial intelligence
Cloud technologies
Databases
Hardware
Information technology
Machine learning
Mobile app development
Networking
Security (cybersecurity and IT security)
Software development
Website development
Data
Data analysis
Data modelling
Data science
Data visualization
Design & creative
Architecture & design
Branding & style guides
Fashion design
Graphic design
Illustration
Interior design
UI design
UX design
Videography
Engineering & manufacturing
Chemical engineering
Civil engineering
Electrical engineering
Engineering project management
Hardware product design
Mechanical engineering
Robotics
Supply chain optimization
Finance
Accounting
Economics
Financial modeling
Financial services
Investment
Risk, audit and compliance
Human resources
Change management
Compensation analysis
Employee benefits
Employee retention
Internal communications
Leadership
Organizational structure
Talent recruitment
Training & development
Workplace culture
Workplace health/wellness
Marketing
Advertising
Customer segmentation
Digital marketing
Lead generation
Marketing analytics
Marketing strategy
Public relations
Search engine optimization
Medicine & health
Biotechnology
Healthcare
Public health
Social impact
Writing
Copy writing
Creative writing
Grant writing
Translation
Other
Education
Gender studies
History
Hospitality, tourism & culinary arts
Humanities
Law and policy
Media
Scientific research
Visual arts
Beginner
Intermediate
Advanced
1
2-5
5+
Less than 10 hours
10 to 30 hours
30 to 70 hours
70 to 100 hours
+100 hours
Any
Paid
Unpaid
advanced manufacturing
academic association
agriculture
airlines, aviation & aerospace
apparel & fashion
arts
automotive
banking & finance
business & management
business services
construction, engineering & trades
consumer goods & services
cosmetics & beauty
defense & security
education
energy
entertainment
environment
events services
food & beverage
government
hospitality
hospital, health, wellness & medical
human resources & recruitment
individual & family services
insurance
it & computing
legal
liquor, wine & spirits
manufacturing
marketing & advertising
media & production
mining, forestry & fishery
non-profit, philanthropic & civil society
public relations & communications
publishing & printing
real estate
retail
sales
science
sports & fitness
technology
telecommunications
trade & international business
transport, trucking & railroad
travel & tourism
clean technology
Experience
Project
Team
Bootcamp
Certificate
Continuing Education
Diploma
Graduate
Micro-credential
Post-graduate
PhD
Undergraduate
Workforce Development
1st year
2nd year
3rd year
4th year
Other
Any
English
French (Canada)
Educators assign learners to projects
Learners apply to projects
Learners self-assign