
Experience scope
Categories
Market research Competitive analysis Product or service launch Sales strategy Marketing strategySkills
finance marketing project management strategic analysis business administrationThe student brings a robust background in business technology management and product management, complemented by hands-on experience in project coordination, stakeholder engagement, and data-driven decision-making. Proficient in tools like SQL, Tableau, and Azure RP, Luis excels in analyzing data, managing cross-functional teams, and delivering innovative solutions aligned with strategic business goals. With multilingual skills (English, Spanish, Cantonese, and Mandarin) and a proven ability to balance technical expertise with customer-centric approaches, the student is prepared to contribute meaningful insights and value to business strategy projects.
Learners
The expected outcomes and deliverables for this business strategy-focused project include:
1. Expected Project Outcomes:
Students will engage in a comprehensive business strategy project, integrating academic knowledge with real-world business applications. Activities may include conducting industry and market analyses, identifying strategic opportunities for technology innovation, and developing actionable recommendations for new product development or organizational improvement.
2. Key Deliverables
2.1 Project Memo
Objectives
- To clarify and confirm the project scope, key deliverables, assignment deadlines, and expected assessment criteria.
- To ensure both you (the student) and the employer (if applicable) have a shared understanding of the project’s objectives and outcomes.
2.2 Preliminary Analysis & Project Implementation Report
Objectives
- To provide a status update on the progress of your project.
- To provide meaningful insights into the project’s early-stage execution and inform the remaining project work.
- To enhance the value of this assignment by incorporating industry/context research, preliminary data analysis.
- To demonstrate the application of academic theories or frameworks to real-world business challenges.
2.3 Reflection Report
Objectives
- ·To engage in a deeper, personal, and professional reflection on the project experience, focusing on growth, insights, and the interplay between theory and practice.
·
2.4 Final Report
Objectives
- To present a complete overview of the final project outcomes, integrating all research, analyses, and learnings from your 6-month engagement.
- To demonstrate your ability to apply academic theory to real-world challenges, make data-driven decisions, and formulate actionable strategies.
- To provide a professional, client-ready document that the employer (if applicable) or other stakeholders could use or reference in the future.
- To highlight project-level lessons (distinct from the personal reflections in Assignment 3) and propose potential future directions or next steps for the organization or the broader industry context.
Project Examples
Requirements
We are seeking projects that align with a business strategy focus, providing students with opportunities to apply strategic management principles in real-world scenarios. Ideal projects should involve tasks such as
- Marketing Strategy Development for Product Launch
- Comprehensive Market Analysis for Business Expansion
- Customer Feedback Integration for Strategic Business Decisions
- Product Lifecycle Management and Strategy Enhancement
- Cost Optimization Startegy
These projects should challenge students to think critically, utilize data-driven decision-making, and deliver actionable recommendations that support organizational goals.