Based on your goals/ challenge/ area of focus, students will complete interviews, focus groups, and surveys to gain insights into the perceptions and behaviours of your target customers. Students will create a comprehensive analysis and presentation to brief you on their findings on consumer needs, buying habits, perceptions, preferences and the stages of consumer decision making and all possible influences therein. Presentations will conclude with strategic recommendations based on students' research. You will gain insights directly from undergraduate students undertaking their first year business degree in Australia, and in Shanghai China.

Example project focuses include, but are not limited to:

• Defining and assessing potential customer profiles.
• In-depth interviews of customers/ prospects, which may include personal/ online polls/surveys, and/or focus group research.
• Analysis of consumer preferences/ desires/ perceptions.
• Analysis of all possible influences- why they exist, and how they can be used to inform decision making.
• Analysis and evaluation of your current and potential decision making model.
• Developing product value propositions to meet/ develop desire.
• Developing marketing collateral for the market segments.
• Analysis of secondary academic research to support recommendations/ strategic marketing findings.