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Advanced Marketing Analytics Practicum

DAMO 621 Paid

Open Closing on August 30, 2025

University of Niagara Falls Canada

Niagara Falls, Ontario, Canada

Cherie Simms

Work Integrated Learning Manager

Experience

5 projects wanted

Dates set by experience

C$602.00 - C$688.00

Company pays 100%

Preferred companies

Canada

Any company type

Any industries

Experience scope

Skills

presentations predictive modeling marketing analytics marketing tableau (business intelligence software) customer segmentation data analysis digital marketing dashboard predictive analytics

Learner goals and capabilities

This practicum offers learners the opportunity to apply their marketing analytics knowledge and technical skills in real-world scenarios. Participants will engage with industry projects to gain hands-on experience in CRM, digital marketing, customer segmentation, and predictive modeling. By leveraging tools such as Salesforce and Tableau, learners will develop a digital mindset to support data-informed marketing decisions. The experience is designed to enhance practical competencies and career readiness in marketing analytics, culminating in the creation of a professional portfolio.

Learners

Graduate

Intermediate levels

1 learner

Project

35-40 hours per learner

Learners apply to projects

Individual projects

Expected outcomes and deliverables

Comprehensive marketing data analysis reports
Interactive dashboards using Tableau
Customer segmentation models
Predictive analytics presentations
Reflective learning portfolios

Project timeline

September 29, 2025

Experience start
December 15, 2025

Experience end

Project Examples

Requirements

Develop a customer segmentation strategy for a retail company using CRM data
Create a predictive model to forecast sales trends for an e-commerce platform
Analyze digital marketing campaign performance and provide actionable insights
Design an interactive Tableau dashboard for visualizing key marketing metrics
Conduct a competitive analysis using publicly available data and present findings
Optimize email marketing strategies through A/B testing and data analysis
Evaluate the effectiveness of a social media marketing campaign using analytics tools
Prepare a report on customer lifetime value for a subscription-based service

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Q1 - Text long

How does this role involve the application of marketing data or analytics in decision-making? *

Q2 - Text long

Which specific business or marketing problems will the intern be helping to address? *

Q3 - Multiple choice grid

Does the internship align with any of the following domains? *

CRM Analytics
Customer Segmentation
Predictive Modeling
Digital Marketing
Campaign Optimization
Market Research

Options:

Select all that apply

Q4 - Text long

Can you describe the primary focus of the internship project? *