B2C Digital Marketing Campaign with Post Grad Students
General
- Post-graduate; Capstone
- 60 learners; teams of 5
- 120 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 1/1 project matches
- Anywhere
- Academic experience
- Family owned, Incubator, Large enterprise, Small to medium enterprise, Social enterprise
- Any industries
Categories
Skills
Project timeline
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May 9, 2024Experience start
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August 17, 2024Experience end
Overview
- Details
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Welcome to George Brown College's Strategic Marketing Project – the pinnacle of our Digital Media Marketing program. Our students are ready to immerse themselves in the world of strategic marketing, and we invite B2C companies with tangible products to join us on this exciting journey.
Matching Process:
Submitting a match request is the first step to a transformative collaboration. Expect a thorough discussion with our professor, facilitated over a video call for a personalized touch. Once both parties are aligned, confirmation on the Riipen platform sets the stage for students to choose projects they are passionate about, ensuring a purposeful and enthusiastic collaboration.
Ideal Partner:
We're seeking B2C companies ideally located within the Greater Toronto Area (or Ontario) having a tangible physical product destined for a well-defined audience. The ideal partner should have a budget of at least $5,000, signalling commitment to the project's success. While the implementation of student ideas isn't mandatory, the budget should be practical for potential execution.
- Learner skills
- Problem solving, Promotional strategy, Presentation skills, Marketing strategy, Integrated marketing communications
- Deliverables
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This collaborative effort focuses on an integrated advertising campaign, spanning at least five diverse channels. Students will deliver a Client Leave Behind (comprehensive final report) and a dynamic final Pitch presentation highlighting the campaign's key findings and outcomes.
Completed client projects are confidential. That said, you can expect that students will:
- write a creative brief to guide their project
- develop a creative campaign idea
- flesh out the creative campaign idea through multiple digital channels
- recommend tactics that fit within a budget
- provide a media blocking chart
- provide additional tactics incremental to the budget should more funds become available
Project Examples
We're on the lookout for projects that embody the essence of a vibrant advertising campaign. Ideal projects should:
- Belong to B2C companies with tangible physical products aiming to target a well-defined audience.
The project's essence:
- Focus on an integrated campaign, tapping into students' creativity for a comprehensive advertising plan.
Key Requirements:
- Demand strategic thinking across at least five diverse advertising channels.
Your project is NOT eligible if:
It centers around social media plans, SEO endeavors, or an excess of content creation. We kindly ask you to refrain from sending a match request if your project is not eligible.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Does your company have a tangible B2C product for which you seek a dynamic digital marketing campaign?
Can you commit to a budget of at least $5,000 for the project, reflecting a practical implementation potential for the student ideas?
Are you open to collaborative discussions with students to refine project scopes and objectives?
Does your business align with the scope of an integrated advertising campaign rather than a social media or SEO-specific plan?
Can you ensure active engagement and timely feedback for students throughout the project duration (complete project brief, answer periodic questions, attend final presentations)?