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Strayer University
Herndon, Virginia, United States
Dr. Jim Ruether
Professor
(8)
5
General
  • Undergraduate
  • 25 learners; individual projects
  • 50 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/3 project matches
  • Anywhere
  • Academic experience
  • Startup, Small to medium enterprise
  • Any industries
Categories
Business strategy Communications Market research Operations Project management Competitive analysis
Project timeline
  • April 8, 2024
    Experience start
  • June 29, 2024
    Experience end
Overview
Details

What business or marketing process, organizational or management improvements can you implement to help you achieve your business goals? In this project, a team of students in the Bachelor of Business Administration program will help you develop a solution for a business-related opportunity you may be facing.


Beginning in January, teams of 4-6 students will work with your organization to support you with achieving your key business objectives by developing a recommended plan of action.

Deliverables
  • Project plan and weekly status reports
  • Final project report with recommendations and an executive summary
  • Presentation of recommendations from some or all teams based on your selection (via a virtual webinar format)
Project Examples

Management: 

  • Develop a project plan, business and marketing plan for a business
  • Propose a plan to improve leadership strategies or behaviors, leadership development, or create a training plan
  • Develop a solution to an ethical dilemma that a company is facing
  • Assess operational strategies and practices

Human Resources Management:

  • New job position requirements analysis and job description development, needs analysis for training and development proposals, compensation practice review
  • Potential human resources strategies if an organization is considering going global (or already has global operations): unify company culture, reduce turnover, recruitment, on-boarding, etc.

Project Management:

  • Project planning and management – charter, timeline development, success strategies for project teams, work breakdown structure development
  • Propose strategies to improve project performance, risk management plans to address a given challenge
  • Assess supply chain management challenges
  • Examine and present ways to address challenges related to evaluating, acquiring, and implementing technology

Marketing:

  • Marketing communications- sample advertisement, consumer behavior analysis for a new product (likely purchasers, strategies that align to consumers)
  • Positioning statement, motto for a brand
  • Marketing Mix – product, price, place, and promotion
  • SWOT – determine strengths, weaknesses, opportunities, and threats by examining internal and external factors that affect the business's success.
  • Marketing strategies based on markets, segments, and customer value and an implementation plan for that strategy with measures for performance

Social Media Marketing:

  • Social media strategy and digital strategies (not print) for a marketing campaign, measuring the performance of campaign, constructing a strategy for managing top-selling products and services, and selecting a delivery platform
  • Social media marketing plan including platform selection, target market considerations, messages and hashtags, and how to assess effectiveness
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Will you be available to answer student queries?