Project examples may fall under several areas including:

Administrative:

• Develop a comprehensive operations manual for a fitness facility, outlining procedures for staff management, equipment maintenance, customer service protocols, etc.
• Create a scheduling system to optimize facility usage, considering peak hours, class schedules, and staff availability.
• Implement a customer feedback system to gather insights on facility experiences and areas for improvement.

Marketing:

• Design and execute a social media marketing campaign to promote a fitness event or membership drive, targeting specific demographics.
• Conduct market research to identify trends and preferences in fitness activities among different age groups or cultural backgrounds.

Research:

• Conduct a study on the effectiveness of different fitness programs in achieving specific health goals, such as weight loss, muscle gain, or stress reduction.
• Analyze data from wearable fitness devices to track user behaviors and preferences, informing personalized workout recommendations.
• Investigate the impact of socio-economic factors on access to fitness facilities and participation rates in different communities.

Diversity, Equity, and Inclusion:

• Develop strategies to make fitness facilities more accessible to individuals with disabilities, including equipment adaptations and staff training.
• Organize community outreach programs to introduce underserved populations to affordable fitness options and resources.
• Implement diversity training for staff to foster a welcoming and inclusive environment for people of all backgrounds and identities.

These projects provide opportunities for sports management students to apply their skills and knowledge in various areas while addressing important issues within the fitness industry.