Companies
- Company website
- https://www.thespiritguild.com/
- Year established
- 2012
- Number of employees
- 2 - 10 employees
- Description
-
Founded by a 6th-generation family farmer, The Spirit Guild is a craft distillery dedicated to transforming local fruits and flavors into unparalleled spirits.
Our flagship brands, Astral Pacific Gin and Vapid Vodka, are distilled entirely from clementine citrus grown in California’s Central Valley.
The Spirit Guild proudly distills our products in the Art's District neighborhood of Downtown Los Angeles.
- Categories
- Accounting Marketing strategy Media Visual arts
- Industries
- Food & beverage Manufacturing
Recent projects
Social Media and Strategy - The Spirit Guild
We would like either a single students or a small group students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization, so student(s) will be best able to help our company with advertising.There are 2 parts to this project.Part 1 - Information Gathering and Social Media Marketing StrategyEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our storyThis can be completed in a 1-2 page report.Part 2 - Implementation of Social Media Content(Using information from Part 1)Write blog articles, email newsletters/sequences and other content pieces that help promote and sell our brand across all major social media platformsAssist with and create social media video(s) such as Tik Toks and IG Reels to promote our organizationOptional: track effectiveness of social media posts and provide recommendations on future posts**Note: The amount of social media posts/ videos created will vary and should be decided upon in collaboration with professor of class.Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent out-of-the-box creativity partnered with excellent writing and video skills would be the ideal candidate for this project.
Financial Business Plan
We are looking for either a single student or a group of students to complete this project.Students will review the finances of the company - reviewing the current budget.The goal of this project will be to identify areas in which our company should allocate either more or less of its resources.This project will be broken down into 2 parts.Part 1 - Research Component- Competitive analysis - what are comparators in our space doing to get ahead?- Market analysis and forecasting - how can we spend our money to better position our company in our market?- Company analysis - What are the biggest assets and liabilities of the company?This will be the first deliverable of the project and should be documented in a multipage report.*Part 2 - Implementation Component- What areas should we allocate more resources?- What areas should we allocate less resources?- How can we take advantage of our assets?- How can we eliminate or mitigate risk of our liabilities?This will be the second deliverable of the project and should also be documented in a multipage report.** = The exact length of each report will be decided in collaboration with the professor.
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