Go-To-Market Strategy for HCE Wallet Launch - Belema Fintech

Belema Fintech is preparing to launch its innovative Host Card Emulation (HCE) wallet in Lagos, a bustling city with a diverse population and a growing digital economy. The project aims to create a comprehensive go-to-market (GTM) strategy that effectively targets key customer segments such as students, merchants, and okada riders. The goal is to ensure a successful product introduction that maximizes market penetration and user adoption. By leveraging classroom knowledge in marketing, finance, and strategic planning, learners will develop a detailed plan that addresses the unique challenges and opportunities of the Lagos market. The project will involve analyzing market trends, understanding consumer behavior, and crafting a tailored approach to reach and engage potential users.

Mapping Nigeria’s Fintech Landscape: A Strategic Analysis

This project involves conducting an in-depth market research and SWOT analysis of Nigeria's leading fintech companies, including Flutterwave, Moniepoint, Opay, and Kuda. The goal is to understand the competitive landscape and identify opportunities for Belema Fintech to differentiate itself in the market. Learners will apply their classroom knowledge of market analysis, strategic planning, and financial services to assess market share, compare product features, and identify gaps in the current offerings. The project aims to equip learners with practical skills in market research and strategic analysis, while providing Belema Fintech with actionable insights to enhance its competitive positioning. The project is designed to be completed by a team of learners within 80 hours, focusing on closely related tasks that align with their academic program.

Viral Campaign Design for First-Time Wallet Users for Belema Fintech

Belema Fintech is seeking to expand its user base by launching a viral social media campaign for its digital wallet. The goal is to create a buzz around the #MyFirstWallet initiative, encouraging new users to try Belema’s wallet through engaging and shareable content. The project involves designing a comprehensive strategy that leverages the power of social media influencers and user-generated content. By crafting a compelling narrative and interactive challenges, the campaign aims to increase brand visibility and user engagement. The project will focus on platforms like TikTok, Instagram Reels, and YouTube Shorts, where short-form content thrives and has the potential to go viral. The challenge is to create a cohesive campaign that resonates with the target audience and encourages participation.