Social Media Marketing Campaign

Souled Goods mission is to amplify the voices of BIPOC (Black, Indigenous, and People of Color) and Minority (women, LGBTQ+, veteran, differently-abled, etc.) founders, owners and brands. Focusing on the beautiful diversity of the market that our groups bring to the table. The Souled Goods Marketplace offers a no-cost entry into eCommerce that allows diverse micro-brands to get their products onto a global platform, lend credibility to their brand, and showcase their excellence. We're helping build equity in a space that has been traditionally guarded and gated. I hope to revamp our social media marketing to attract more customers to purchase from us and more brands to list with us. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.