B2C Product Launch to New Market Research

As a B2C and B2B company in Canada, our primary goal is raising exposure to our unique to us products. We have overspent trying to use Google Ads and agencies to cater to our market segment’s wants and needs. We want to maximize our sales but are at a point where creativity through organic ideas has to from a larger part of our plan, we can't buy conversion as we thought.. We have recently attracted a large Canadian grocery chain and are excited but we have a real dedication to mom and pop and ndependent regional and local stores so that would be a key factor to consider. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Directly contacting stores to garner actual buyer insights or inform buyers who may not be aware of our lines. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.