Revitalizing ITMI’s YouTube: Strategy, Video Editing & Content Creation

ITMI (International Tour Management Institute) is a leader in travel education and tour guide certification. We want to revamp and refresh our YouTube channel to better reach and inspire individuals looking to start a new chapter in life through a career in travel. We want to work with students to audit, redesign, and relaunch our YouTube content strategy, helping us attract more prospective students, increase engagement, and strengthen our online presence. This will involve several key steps for the students, including: Familiarizing themselves with ITMI’s mission, audience, current YouTube content, and main competitors (including TheTripSchool, International Guide Academy, International Association of Tour Guides and Directors (IATDG) . Conducting a social media audit focused on our YouTube channel. Identifying strengths, weaknesses, and opportunities in our current video content. Recommending improvements (including video editing, visual branding adjustments, and caption updates ). Creating new YouTube video content ideas that align with ITMI’s goals and audience. Developing a YouTube content strategy outlining messaging, video types, and engagement approaches. Providing high-level recommendations for how ITMI could later repurpose YouTube content or expand to platforms like TikTok, Instagram Reels, or Facebook. Bonus steps in the process would also include: Recommending social media management tools to support scheduling and promotion. Suggesting improvements to visual branding for consistency and appeal.