Marketing Plan

I own a wedding and event planning company based in Atlanta, Georgia. I want to revamp our marketing strategy to attract more customers and build a stronger online and social presence. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. (we currently have no active paid advertisement) . Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.