Virtual Internship: Restaurant Launch

Our organization is able to offer a virtual internship opportunity for (2) marketing students or teams.We are launching and building a new quick-service restaurant brand. Light or LoadedLight or Loaded is on a mission to make great tasting food for everybody and mood.Light Meals, Loaded Meals, Food for AllThe primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below)Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Other duties the student may complete could include: Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)Content development, including social posts, blog posts, LinkedIn articles, and website copy.We will plan to communicate with our virtual intern(s) using these communication tools: Slack and Google DocsPrimary contact: Andy Patterson, Andy@collabfoods.comhttps://www.instagram.com/lightorloaded