Enhancing AI Mental Health Coaching: Tailoring Doro to Diverse User Needs

The project's main objective is to optimize Doro, the AI-driven mental health coach, to better serve diverse user groups by identifying specific needs and tailoring interventions accordingly. Here’s a detailed description of the problem students will be tackling and the expected outcomes:Problem Statement:Despite advancements in digital mental health solutions, many interventions fail to meet the diverse needs of specific user groups, particularly those at a subclinical stage of mental health issues. These groups include immigrants, night shift workers, hospital patients, clients on therapy waitlists, and neurodivergent individuals. Each group has unique challenges and requirements that standard mental health apps do not fully address.Project Goal:Students will conduct a thorough analysis to identify which potential user groups can most benefit from Doro and determine what specific features and therapeutic techniques should be integrated to enhance its effectiveness for these groups. The project aims to refine Doro’s capabilities to provide targeted, effective mental health support that preemptively addresses the needs of individuals at risk of developing more severe mental health conditions.

Strategic Market Analysis: Identifying Optimal Customer Segments for Doro

Problem Statement:While Doro, our AI-based mental health coach, shows promise in improving mental health at the subclinical stage, identifying the most receptive and profitable market segments remains a challenge. There is a need to understand which specific groups of customers could benefit most from Doro and are most likely to engage with AI-driven mental health solutions.Project Goal:The primary objective of this project is for business students to conduct comprehensive market research to identify potential customer segments for Doro. Students will analyze market trends, customer preferences, and the competitive landscape to determine which groups are best suited for Doro’s services from a business perspective.