Marketing

Learners will be tasked with developing a comprehensive marketing strategy for DigitalTenant which is a property management software. The primary problem they will be solving is how to effectively reach and engage a target audience in a competitive market. By the end of the project, learners are expected to achieve the following outcomes: 1. Market Analysis:Conduct a thorough analysis of the market, including identifying key competitors, market trends, and target demographics. 2. Target Audience Identification:Define and segment the target audience to tailor marketing efforts effectively. 3. Marketing Mix Development: Create a detailed marketing mix (product, price, place, promotion) that aligns with the digitaltenant business goals and market conditions. 4. Digital Marketing Strategy: Develop a robust digital marketing strategy, including social media, content marketing, email marketing, and SEO tactics. 5. Implementation Plan: Design an actionable implementation plan with timelines, budget allocation, and performance metrics. 6. Evaluation Metrics: Establish clear metrics and KPIs to measure the success of the marketing efforts. Let me know if there are any questions

Awareness Campaign Plan

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that the campaign will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan. Bonus steps in the process would also include: Assisting in the development of leaflets, posters, videos, and / or brochures.