Healthcare Leadership B2C Digital Marketing Strategy

Surge Learning aims to enhance its digital presence and attract more learners to its Healthcare Leadership B2C course in Canada. The current challenge is to effectively reach potential students and communicate the value of the course in a competitive market. The project involves developing a comprehensive digital marketing strategy that leverages current trends and platforms. The goal is to increase course enrollment by targeting healthcare professionals seeking leadership roles. The project will focus on identifying key marketing channels, creating engaging content, and optimizing online campaigns. Learners will apply their knowledge of digital marketing principles, analytics, and consumer behavior to craft a strategy that aligns with Surge Learning's objectives.

Strategic Compensation and Benefits Analysis

This project involves developing a comprehensive compensation strategy for Surge Learning, focusing on aligning compensation policies with organizational goals. The team will explore the complexities of total compensation management, ensuring that the strategies are competitive and compliant with federal and provincial legislation. Learners will conduct wage surveys and job evaluations to assess external competitiveness and internal equity. Additionally, the project will involve reviewing current payroll and salary administration practices to enhance efficiency and compliance. Finally, the team will evaluate existing benefits offerings and propose strategies to optimize benefits administration, focusing on cost control and employee satisfaction. This project provides an opportunity for learners to apply classroom knowledge in human resources and compensation management to real-world scenarios.

Leadership Development Graphic Design Project

Surge Learning is seeking a creative and visually engaging graphic design project to support their leadership development initiative. The goal of this project is to create a cohesive set of graphic materials that effectively communicate the key concepts and values of leadership within the organization. This project will provide learners with the opportunity to apply their classroom knowledge of graphic design principles, such as color theory, typography, and layout design, to a real-world scenario. The project will involve designing a series of digital and print materials, including posters, social media graphics, and presentation slides, that align with Surge Learning's branding guidelines. By completing this project, learners will gain practical experience in creating professional-quality designs that can be used in a corporate setting. The project is designed to be completed by a team of graphic design students who share a common skill set, ensuring a focused and collaborative effort.

Website Enhancement and Accessibility Upgrade for Surge Learning

Surge Learning is seeking to enhance its online presence by revamping its current website to improve user experience and accessibility. The existing website needs a modern design overhaul to align with contemporary web standards and user expectations. Additionally, a new payment processing page is required to facilitate seamless transactions for users purchasing services or products. The project also involves updating the website to meet accessibility standards, ensuring that all users, including those with disabilities, can navigate and interact with the site effectively. This project provides an opportunity for learners to apply their knowledge of web design, user experience, and accessibility standards in a real-world context. The tasks are closely related and can be completed by a team of learners specializing in web development and design.