Business Marketing Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
I've been running Bright Ideas Events - an Event Production company - for about 30 years and I'm looking to build out an arm of the company to focus on Event Consulting. I would like to develop a marketing strategy to target this new client base, which will predominately be focused in the corporate space.
Desired Outcomes:
1. Research and identification of target market
2. A clear understanding of the different buyer personas and the best platforms to market to these demographics3. Final deliverable would be an overall Marketing & Sales strategy to reach target market
A marketing and sales plan for the client with recommendations for action.
- What is the main goal for this project?
-
I've been running Bright Ideas Events - an Event Production company - for about 30 years and I'm looking to build out an arm of the company to focus on Event Consulting. I would like to develop a marketing strategy to target this new client base, which will predominately be focused in the corporate space.
Desired Outcomes:
1. Research and identification of target market
2. A clear understanding of the different buyer personas and the best platforms to market to these demographics3. Final deliverable would be an overall Marketing & Sales strategy to reach target market
A marketing and sales plan for the client with recommendations for action.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://sharonbonnerconsulting.com/
- 2 - 10 employees
- Hospitality, Business services, Marketing & advertising, Business & management, Events services
“Don't let anyone tell you it can’t be done. You decide. Anything is possible with the right event consultant.”
When you start working with Sharon you know you have made the best decision.
Sharon is passionate about creating memorable and meticulously executed events.
With over 34 years of experience in the event industry, Sharon is an industry-proven
pioneer who forged her way in the events world. Whether she’s producing an event
or consulting on a project, Sharon is a keen connector with a vast network of industry
professionals and event stakeholders. Fueled with her contagious enthusiasm and
energy, Sharon continuously re-invents the wheel and provides creative, fresh bright
ideas.
COVID-19 didn't stop Sharon from launching forward. With her positive outlook, she
leveraged this opportunity and embraced the virtual world of event production. Sharon has recently launched her consulting company Sharon Bonner Consulting in June 2022.