Search Engine Optimization Strategy Implementation for Scooli

Closed
Edventive
Toronto, Ontario, Canada
Jonathon Bloomfield
Founder
(22)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Competitive analysis Digital marketing Search engine optimization
Skills
content creation progress reporting brand awareness link building strategic planning content strategy keyword research off-page optimization (seo) search engine optimization research
Project scope
What is the main goal for this project?

The main goal for the project is to continue building upon the initial search engine optimization strategy research and come up with a comprehensive implementation plan to drive traffic to Scooli's new site and increase brand awareness amongst educators. This will involve several different steps for the students, including:


- Analyzing the current search engine optimization strategy and its effectiveness.


- Researching keywords and phrases relevant to educators and the education industry.


- Developing an implementation plan for on-page and off-page optimization.


- Creating content strategies to improve search engine rankings.


- Identifying opportunities for link building and outreach to increase site authority.


- Monitoring and reporting on the progress of the implementation plan.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


- A comprehensive implementation plan for search engine optimization.


- Keyword research and content strategies for improving search engine rankings.


- Identified opportunities for link building and outreach.


- Progress reports on the implementation plan.



Final deliverables:


- A final report including the implementation plan, keyword research, content strategies, and progress reports.


How will you support learners in completing the project?

We will work with you to align our objectives with your professional goals, create a flexible work arrangement that fits with your schedule and support you in your professional development if we can help.


We'll typically meet once a week to discuss your progress, roadblocks and next steps and communicate asynchronously to respect your other commitments.

Supported causes
Quality education
About the company

We want to help teachers save time with their administrative work.

We provide teachers with a no-code web app they can use to automate their marking, student feedback and report card comments and share their workflows with colleagues.

We adapt our software to teachers' "analog" workflows but speed them up by allowing them to work a class at a time instead of a student at a time.

Our goals for the coming months will be centered around increasing brand awareness.