Website Testing
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises services online. We hope to gain a renewed understanding of the features and design that our target market would prefer on our website. We would like to collaborate with students to determine user preferences through A / B testing.
This will involve several different steps for the students, including:
- Conducting background research on our services and our target market.
- Identification of modifiable features that could increase user activities on our website.
- Preparing different versions of web pages for A / B testing.
- Conducting tests with users and measuring which versions of web pages have higher conversions.
- Recommending website changes based on test results.
Bonus steps in the process would also include:
- Implementing the recommended changes to our website.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and customers
- Understanding of factors that impact website conversion rate
- Recommendations for future website improvements
Bonus steps would include:
- Improving our website based on test results
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company advertises services online. We hope to gain a renewed understanding of the features and design that our target market would prefer on our website. We would like to collaborate with students to determine user preferences through A / B testing.
This will involve several different steps for the students, including:
- Conducting background research on our services and our target market.
- Identification of modifiable features that could increase user activities on our website.
- Preparing different versions of web pages for A / B testing.
- Conducting tests with users and measuring which versions of web pages have higher conversions.
- Recommending website changes based on test results.
Bonus steps in the process would also include:
- Implementing the recommended changes to our website.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and customers
- Understanding of factors that impact website conversion rate
- Recommendations for future website improvements
Bonus steps would include:
- Improving our website based on test results
Final deliverables should include
- A final report.
- A 10-minute presentation.
About the company
- https://www.adandspike.com/
- 0 - 1 employees
- Marketing & advertising
At Ad and Spike, our story is one of passion, expertise, and a relentless commitment to helping businesses thrive in the ever-changing world of marketing. From our inception, we set out on a mission to revolutionize the way brands connect with their audience, drive growth, and achieve remarkable success.
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