Productive PMM, a company specializing in Product Marketing leadership, seeks to expand its market presence and revenue over the next 3-5 years. The goal of this project is to have students create a comprehensive strategic business plan that outlines the company's growth trajectory. This plan should include market analysis, competitive positioning, and strategic initiatives. Additionally, students will develop detailed financial plans that project revenues, expenses, and profitability. The project aims to apply classroom knowledge in strategic management and financial planning to a real-world scenario, providing valuable insights and actionable recommendations for Productive PMM.

Key tasks include:

- Conducting a market analysis to identify growth opportunities.

- Developing strategic initiatives to capitalize on these opportunities.

- Creating a financial model to project future revenues and expenses.

- Analyzing risks and proposing mitigation strategies.

The project deliverables will include:

- A comprehensive strategic business plan document.

- A detailed financial plan with projections for the next 2-3 years.

These deliverables will provide Productive PMM with a clear roadmap for growth and financial stability, ensuring the company is well-positioned for future success.

I will provide all relevant documentation and information needed for the project, as well as insights and mentorship throughout. I will be available for meetings, questions, and regular check ins.