SAFE4BOTH is an innovative digital health platform that provides personalized, culturally tailored care for Medicaid mothers and their infants, from prenatal to one year postpartum. This project focuses on developing a marketing strategy to position SAFE4BOTH as a leader in Medicaid maternal care by leveraging AI-driven solutions and evidence-based care practices.

The project includes:

• Market analysis of the Medicaid ecosystem.

• Development of branding, messaging, and stakeholder engagement strategies.

• Creation of marketing materials and a go-to-market plan tailored to Medicaid program

Key Objectives:

1. Analyze the Medicaid ecosystem, including key stakeholders (e.g., MCOs, payers, providers) and CMS innovation models like MOM, IBH, and TMAH.

2. Develop branding and marketing materials to highlight SAFE4BOTH’s unique value proposition.

3. Build a pipeline of Medicaid leads and prepare a strategy to engage them effectively.

4. Propose methods for measuring engagement and success metrics.

Student Deliverables:

1. Market Research Report:

• Detailed analysis of Medicaid stakeholders, CMS innovation models, and potential partnership opportunities.

2. Marketing Strategy:

• A comprehensive go-to-market plan tailored for Medicaid, including branding guidelines, messaging strategies, and engagement tactics for 2025.

3. Marketing Materials:

• Drafts of white papers, infographics, and potential website updates showcasing the platform’s impact.

• Scripts and storyboards for two short introductory and educational videos about SAFE4BOTH.

4. Pipeline Development:

• List of Medicaid program leads organized in a CRM-friendly format.

• A strategy for outreach, including email templates and follow-up plans.

Project Phases:

• Phase 1 (Weeks 1-3): Research Medicaid ecosystems and CMS innovation models.

• Phase 2 (Weeks 4-6): Develop branding materials and a marketing strategy.

• Phase 3 (Weeks 7-8): Build the stakeholder pipeline and draft outreach strategies.

• Phase 4 (Week 9-10): Deliver final reports and presentations with all materials and recommendations.

Desired Outcomes:

• A data-driven marketing strategy that positions SAFE4BOTH as a Medicaid market leader in maternal care.

• Practical marketing and outreach materials ready for implementation in 2025.

• A pipeline of Medicaid leads segmented and prioritized for engagement.