Digital Content Creation
Project scope
Categories
Videography Communications Digital marketing Creative writing Social media marketingSkills
content creation digital content newsletters marketing social media planning social media photographyWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
Triple F Photo Tours Inc. is a Canadian tourism company that offers photo tours to various destinations around the world, where we help our clients improve their photography while travelling. We also have a non-profit side where we donate 10% of our profits to Cameras For Girls, a Canadian charity that teaches photography and business skills to marginalized females in Africa, endeavouring to become journalists.
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
To accomplish this, we expect the student(s) will:
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media video launch to promote our organization
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to sharing our story
- Assist with social media plan to help us market our tour offerings to clients in Canada and the US.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
Tracking of daily work will be done to ensure students meet their objectives.
About the company
Triple F Photo Tours is a female-owned and operated photo tourism company in Canada, providing competitively priced, high-quality, “non-touristy” photo tours with a philanthropic edge. We invite our clients to explore the hidden parts of the places we visit, that only the locals know about, while also seeing the tourist places on their bucket lists. We also invite them to immerse themselves into the local culture, so that they can learn about the world outside their front door. Triple F Photo Tours pays it forward by investing 10% of our revenues to our partner charity, Cameras For Girls. The charity works in Africa to provide free photography and business skills training, that helps females find work in the male-dominated field of journalism. Our goal is to increase our marketing and our sales to clients within and outside of Canada in a post-covid world, where many travellers are hesitant to travel abroad.