Marketing Plan - Marketing Mix 2023
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
nterns - 8 individuals or teams of 2 to 4 students.
Courses - 4 Teams to work on this project
Our Career Transition Service Firm has the following P's of the Marketing Mix we would like considered for our B2B and b2c offerings:
People
Because most services are provided by the people and experienced by the people (career coaches, trainers, writers etc..) by their motivation and behavioral characteristics, they make a huge difference in customer satisfaction. Previous students and Prospective students themselves affect the decision of selection of a Career Transition firm for b2c offerings. B2B is a corporate level decision.
Product = Processes
The procedures, mechanisms and flow of activities . (Ivy, 2007) believed that services are often realized in many steps, mixture of such a number of steps constitutes the service process. Process includes flow of activities like; Teaching/Coaching Methodsetc.
Pricing
Outplacement prices for b2b are often based on brand equity of the firm.
- What tasks will learners need to complete to achieve the project goal?
-
Help us understand how to create customer retention and greater customer focused satisfaction for b2b and b2c audiences.
Promotions/PR
Physical Proof
Because the educational product is intangible the physical evidence plays a major role as a proof of the product that is going to be delivered-a match between expectations and perceptions. The physical layout of a service facility or Channel Partners brand can greatly affect students’ satisfaction. It includes state-of-art technology, building, total ambience, class room facility or tools, active lab work,TA's, resource library, course content, community engagement, etc.
Packaging
The look of the digital and print career transition packaging.
Performance
Marketing performance is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience.
- What is the main goal for this project?
-
nterns - 8 individuals or teams of 2 to 4 students.
Courses - 4 Teams to work on this project
Our Career Transition Service Firm has the following P's of the Marketing Mix we would like considered for our B2B and b2c offerings:
People
Because most services are provided by the people and experienced by the people (career coaches, trainers, writers etc..) by their motivation and behavioral characteristics, they make a huge difference in customer satisfaction. Previous students and Prospective students themselves affect the decision of selection of a Career Transition firm for b2c offerings. B2B is a corporate level decision.
Product = Processes
The procedures, mechanisms and flow of activities . (Ivy, 2007) believed that services are often realized in many steps, mixture of such a number of steps constitutes the service process. Process includes flow of activities like; Teaching/Coaching Methodsetc.
Pricing
Outplacement prices for b2b are often based on brand equity of the firm.
- What tasks will learners need to complete to achieve the project goal?
-
Help us understand how to create customer retention and greater customer focused satisfaction for b2b and b2c audiences.
Promotions/PR
Physical Proof
Because the educational product is intangible the physical evidence plays a major role as a proof of the product that is going to be delivered-a match between expectations and perceptions. The physical layout of a service facility or Channel Partners brand can greatly affect students’ satisfaction. It includes state-of-art technology, building, total ambience, class room facility or tools, active lab work,TA's, resource library, course content, community engagement, etc.
Packaging
The look of the digital and print career transition packaging.
Performance
Marketing performance is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience.
- How will you support learners in completing the project?
-
We are able to help with a PowerPoint overviewing our positioning and customer segements to date as well as mentoring on our educational initiatives and coaching programs. You will have access to our Signature course workshops on Personal branding to set the stage properly for your entire career management plan.
Segment Referral Partners for them.
This is what the institute shall be more concerned about. defined referral marketing (pointing-out) as a method of promoting services to new customers through referrals, usually word of mouth from existing customers. This can be accomplished by encouraging and rewarding customers, Joint Venture sharing of audiences with other coaches and other contacts, to recommend services from B2C and B2B brands, both online and offline.
About the company
- http://www.careernicheoutplacement.com
- 2 - 10 employees
- Human resources & recruitment, Business services, Education, Marketing & advertising, Consumer goods & services
CareerNiche is the Pioneer in the brand new category of Professional Career Transition Marketing and Organizational Change Management. We perform in the b2b Outplacement Coaching, Training and Consulting Services with Enterprise level Corporations and b2c Career Transition space for job seekers and career driven individuals. On the consumer (b2c) side, we are there for the lifelong career journey, helping driven, career - focused individuals who want to turbocharge their career success through proper personal branding and self-marketing for career, life and work advancements and transition. We prevent clients from living someone else's dreams for their future or being in a job or industry that no longer excites them. Next, with regard to career advancement or job searches or pivots from corporate to entrepreneur, we are there for client's entire career life cycle. CareerNiche recognizes the blurred lines between employees toggling between freelancers or contract gigs. We help clients gain a real advantage. You can help change our clients' careers and lives after job loss.