Project: Human City is seeking a comprehensive digital marketing plan for its innovative mobile and web app, SpotStitch. SpotStitch is designed to enhance urban living by connecting users with local events, activities, and community resources. The goal of this project is to develop a marketing strategy that effectively increases user engagement and app downloads. The strategy should leverage digital channels such as social media, search engine marketing, and content marketing to reach the target audience. Learners will apply their classroom knowledge of digital marketing principles to create a cohesive plan that aligns with SpotStitch's brand identity and objectives. The project will involve analyzing current market trends, identifying key demographics, and proposing actionable marketing tactics.

The deliverables for this project include a detailed digital marketing plan document that outlines the proposed strategies and tactics. This document should include a market analysis, target audience identification, and a content calendar. Additionally, learners will provide a presentation summarizing their findings and recommendations. The plan should be actionable and designed to be implemented within a three-month timeframe, ensuring it is practical and achievable for Project: Human City.